QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH

Ph.D

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Bibliographic Details
Main Author:	CHU YANLAI
Other Authors:	MARKETING
Format:	Theses and Dissertations
Language:	English
Published:	2016
Subjects:	Mergers and acquisitions, Brand equity, Structural modelling, Difference-in-difference method
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/122341
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Institution:	National University of Singapore
Language:	English

id	sg-nus-scholar.10635-122341
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spelling	sg-nus-scholar.10635-1223412016-02-03T19:09:47Z QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH CHU YANLAI MARKETING CHU JUNHONG Mergers and acquisitions, Brand equity, Structural modelling, Difference-in-difference method Ph.D DOCTOR OF PHILOSOPHY 2016-01-31T18:01:12Z 2016-01-31T18:01:12Z 2015-09-30 Thesis CHU YANLAI (2015-09-30). QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH. ScholarBank@NUS Repository. http://scholarbank.nus.edu.sg/handle/10635/122341 NOT_IN_WOS en
institution	National University of Singapore
building	NUS Library
country	Singapore
collection	ScholarBank@NUS
language	English
topic	Mergers and acquisitions, Brand equity, Structural modelling, Difference-in-difference method
spellingShingle	Mergers and acquisitions, Brand equity, Structural modelling, Difference-in-difference method CHU YANLAI QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH
description	Ph.D
author2	MARKETING
author_facet	MARKETING CHU YANLAI
format	Theses and Dissertations
author	CHU YANLAI
author_sort	CHU YANLAI
title	QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH
title_short	QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH
title_full	QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH
title_fullStr	QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH
title_full_unstemmed	QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH
title_sort	quantifying m&a's impact on brand equity: a structural approach
publishDate	2016
url	http://scholarbank.nus.edu.sg/handle/10635/122341
_version_	1681095808575864832

QUANTIFYING M&A'S IMPACT ON BRAND EQUITY: A STRUCTURAL APPROACH

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