Factors influencing customer's brand loyalty o f ILA language center in Hanoi

• 主要作者: Ngo, Thi Mai
• 其他作者: Pham, Thi Lien
• 格式: Final Year Project
• 語言: English
• 出版: H. : ĐHQGHN 2020
• 主題: The main factors; customer’s brand loyalty; ILA language centers; Ha Noi
• 在線閱讀: http://repository.vnu.edu.vn/handle/VNU_123/97913

This study examined the situation of ILA English centers. Based on the results of a customer survey, the study identified that quality of brand, brand satisfaction level played a very important role in making ILA customers as loyal customers. It was also proved by survey results that brand communica...