Factors influencing customer's brand loyalty o f ILA language center in Hanoi

This study examined the situation of ILA English centers. Based on the results of a customer survey, the study identified that quality of brand, brand satisfaction level played a very important role in making ILA customers as loyal customers. It was also proved by survey results that brand communica...

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Bibliographic Details
Main Author: Ngo, Thi Mai
Other Authors: Pham, Thi Lien
Format: Final Year Project
Language:English
Published: H. : ĐHQGHN 2020
Subjects:
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/97913
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Institution: Vietnam National University, Hanoi
Language: English

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