Factors influencing customer's brand loyalty o f ILA language center in Hanoi

• Main Author: Ngo, Thi Mai
• Other Authors: Pham, Thi Lien
• Format: Final Year Project
• Language: English
• Published: H. : ĐHQGHN 2020
• Subjects: The main factors; customer’s brand loyalty; ILA language centers; Ha Noi
• Online Access: http://repository.vnu.edu.vn/handle/VNU_123/97913
• Institution: Vietnam National University, Hanoi

This study examined the situation of ILA English centers. Based on the results of a customer survey, the study identified that quality of brand, brand satisfaction level played a very important role in making ILA customers as loyal customers. It was also proved by survey results that brand communica...