The impact of relationship marketing in building customer loyalty for the business clients of BDO Unibank’s Cash Management Services in Makati City

The purpose of this research is to understand the connection between relationship marketing (RM) and customer loyalty in the context of banking. It also seeks to give explanation about the impact of RM in building loyalty to the business clients of BDO Unibank’s Cash Management Services in Makati Ci...

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主要作者: Castro, Mike Oliver R.
格式: text
語言:English
出版: Animo Repository 2020
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在線閱讀:https://animorepository.dlsu.edu.ph/etd_masteral/6260
https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13306/viewcontent/Castro_MikeOliver_11686243_1_Redacted.pdf
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機構: De La Salle University
語言: English