The impact of relationship marketing in building customer loyalty for the business clients of BDO Unibank’s Cash Management Services in Makati City
The purpose of this research is to understand the connection between relationship marketing (RM) and customer loyalty in the context of banking. It also seeks to give explanation about the impact of RM in building loyalty to the business clients of BDO Unibank’s Cash Management Services in Makati Ci...
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| Format: | text |
| Language: | English |
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Animo Repository
2020
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| Subjects: | |
| Online Access: | https://animorepository.dlsu.edu.ph/etd_masteral/6260 https://animorepository.dlsu.edu.ph/context/etd_masteral/article/13306/viewcontent/Castro_MikeOliver_11686243_1_Redacted.pdf |
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| Institution: | De La Salle University |
| Language: | English |