Improving the customer churn management of Eastern Communications by establishing a Retention Management Committee

• المؤلف الرئيسي: Gono, Giancarlo L.
• التنسيق: text
• اللغة: English
• منشور في: Animo Repository 2022
• الموضوعات: Customer loyalty; Customer loyalty programs; Telecommunication—Customer services; Business Administration, Management, and Operations; Marketing
• الوصول للمادة أونلاين: https://animorepository.dlsu.edu.ph/etdm_manorg/131; https://animorepository.dlsu.edu.ph/context/etdm_manorg/article/1163/viewcontent/Improving_the_Customer_Churn3_Management_of_Eastern_Communications_Redacted.pdf

Eastern Communications has been reliably growing its yearly revenue from 2015 up to 2022. Despite the continuous revenue growth of the company, its board has been looking for opportunities to better improve its revenue generation and increase its current market share. And as a Lasallian Business Lea...