Managing customer relations : the effects of customer relationship strength on customer retention
The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9960 |
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| Institution: | Nanyang Technological University |