Deployment of customer relationship management in small and medium enterprises in Singapore.

• Main Author: Cho, Cecilia Yen Min.
• Other Authors: Suliman Hawamdeh
• Format: Theses and Dissertations
• Published: 2008
• Subjects: DRNTU::Business::Marketing::Customer services; DRNTU::Business::Public relations
• Online Access: http://hdl.handle.net/10356/1799
• Institution: Nanyang Technological University

Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to int...