Deployment of customer relationship management in small and medium enterprises in Singapore.

Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to int...

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Bibliographic Details
Main Author:	Cho, Cecilia Yen Min.
Other Authors:	Suliman Hawamdeh
Format:	Theses and Dissertations
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations
Online Access:	http://hdl.handle.net/10356/1799
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Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-1799
record_format	dspace
spelling	sg-ntu-dr.10356-17992019-12-10T14:46:49Z Deployment of customer relationship management in small and medium enterprises in Singapore. Cho, Cecilia Yen Min. Suliman Hawamdeh Wee Kim Wee School of Communication and Information DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to introduce and perhaps, establish a way for the future of CRM in Singapore. Master of Science (Information Studies) 2008-09-10T08:36:19Z 2008-09-10T08:36:19Z 2002 2002 Thesis http://hdl.handle.net/10356/1799 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
country	Singapore
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations
spellingShingle	DRNTU::Business::Marketing::Customer services DRNTU::Business::Public relations Cho, Cecilia Yen Min. Deployment of customer relationship management in small and medium enterprises in Singapore.
description	Customer Relationship Management (CRM) is critical to corporate success in today’s increasing competitive environment. This study looks into the issues concerning the deployment of CRM in SMEs in Singapore that will in turn facilitate in charting out the potential direction that SMEs may take to introduce and perhaps, establish a way for the future of CRM in Singapore.
author2	Suliman Hawamdeh
author_facet	Suliman Hawamdeh Cho, Cecilia Yen Min.
format	Theses and Dissertations
author	Cho, Cecilia Yen Min.
author_sort	Cho, Cecilia Yen Min.
title	Deployment of customer relationship management in small and medium enterprises in Singapore.
title_short	Deployment of customer relationship management in small and medium enterprises in Singapore.
title_full	Deployment of customer relationship management in small and medium enterprises in Singapore.
title_fullStr	Deployment of customer relationship management in small and medium enterprises in Singapore.
title_full_unstemmed	Deployment of customer relationship management in small and medium enterprises in Singapore.
title_sort	deployment of customer relationship management in small and medium enterprises in singapore.
publishDate	2008
url	http://hdl.handle.net/10356/1799
_version_	1681045773160022016

Deployment of customer relationship management in small and medium enterprises in Singapore.

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