Managing customer relations : the effects of customer relationship strength on customer retention

The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients.

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Bibliographic Details
Main Authors:	Hoong, Gui Min, Shu, Ping Wen, Yang, Bili
Other Authors:	Marshall, Roger
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Marketing::Customer services
Online Access:	http://hdl.handle.net/10356/9960
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Institution:	Nanyang Technological University

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spelling	sg-ntu-dr.10356-99602023-05-19T05:44:54Z Managing customer relations : the effects of customer relationship strength on customer retention Hoong, Gui Min Shu, Ping Wen Yang, Bili Marshall, Roger Nanyang Business School DRNTU::Business::Marketing::Customer services The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients. 2008-09-24T07:38:16Z 2008-09-24T07:38:16Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/9960 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Marketing::Customer services
spellingShingle	DRNTU::Business::Marketing::Customer services Hoong, Gui Min Shu, Ping Wen Yang, Bili Managing customer relations : the effects of customer relationship strength on customer retention
description	The objective of this study is to fill this gap in the business knowledge base by building and operating a model to investigate the relationship between customer retention and the strength of the relationship enjoyed by companies with their clients.
author2	Marshall, Roger
author_facet	Marshall, Roger Hoong, Gui Min Shu, Ping Wen Yang, Bili
format	Final Year Project
author	Hoong, Gui Min Shu, Ping Wen Yang, Bili
author_sort	Hoong, Gui Min
title	Managing customer relations : the effects of customer relationship strength on customer retention
title_short	Managing customer relations : the effects of customer relationship strength on customer retention
title_full	Managing customer relations : the effects of customer relationship strength on customer retention
title_fullStr	Managing customer relations : the effects of customer relationship strength on customer retention
title_full_unstemmed	Managing customer relations : the effects of customer relationship strength on customer retention
title_sort	managing customer relations : the effects of customer relationship strength on customer retention
publishDate	2008
url	http://hdl.handle.net/10356/9960
_version_	1770564595763642368

Managing customer relations : the effects of customer relationship strength on customer retention

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