Customer loyalty programs: Are they profitable?

Customer loyalty programs: Are they profitable?

10.1287/mnsc.1070.0847

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Bibliographic Details
Main Authors: Singh, S.S., Jain, D.C., Krishnan, T.V.
Other Authors: MARKETING
Format: Article
Published: 2013
Subjects:
Asymmetric equilibrium
Customer heterogeneity
Hotelling's model
Loyalty program
Online Access:http://scholarbank.nus.edu.sg/handle/10635/43800
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Institution: National University of Singapore

Internet

http://scholarbank.nus.edu.sg/handle/10635/43800

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