Customer loyalty programs: Are they profitable?

10.1287/mnsc.1070.0847

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Bibliographic Details
Main Authors:	Singh, S.S., Jain, D.C., Krishnan, T.V.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Asymmetric equilibrium Customer heterogeneity Hotelling's model Loyalty program
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43800
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Institution:	National University of Singapore

id	sg-nus-scholar.10635-43800
record_format	dspace
spelling	sg-nus-scholar.10635-438002023-10-29T22:52:59Z Customer loyalty programs: Are they profitable? Singh, S.S. Jain, D.C. Krishnan, T.V. MARKETING Asymmetric equilibrium Customer heterogeneity Hotelling's model Loyalty program 10.1287/mnsc.1070.0847 Management Science 54 6 1205-1211 MSCIA 2013-10-09T02:45:35Z 2013-10-09T02:45:35Z 2008 Article Singh, S.S., Jain, D.C., Krishnan, T.V. (2008). Customer loyalty programs: Are they profitable?. Management Science 54 (6) : 1205-1211. ScholarBank@NUS Repository. https://doi.org/10.1287/mnsc.1070.0847 00251909 http://scholarbank.nus.edu.sg/handle/10635/43800 000256565700013 Scopus
institution	National University of Singapore
building	NUS Library
continent	Asia
country	Singapore Singapore
content_provider	NUS Library
collection	ScholarBank@NUS
topic	Asymmetric equilibrium Customer heterogeneity Hotelling's model Loyalty program
spellingShingle	Asymmetric equilibrium Customer heterogeneity Hotelling's model Loyalty program Singh, S.S. Jain, D.C. Krishnan, T.V. Customer loyalty programs: Are they profitable?
description	10.1287/mnsc.1070.0847
author2	MARKETING
author_facet	MARKETING Singh, S.S. Jain, D.C. Krishnan, T.V.
format	Article
author	Singh, S.S. Jain, D.C. Krishnan, T.V.
author_sort	Singh, S.S.
title	Customer loyalty programs: Are they profitable?
title_short	Customer loyalty programs: Are they profitable?
title_full	Customer loyalty programs: Are they profitable?
title_fullStr	Customer loyalty programs: Are they profitable?
title_full_unstemmed	Customer loyalty programs: Are they profitable?
title_sort	customer loyalty programs: are they profitable?
publishDate	2013
url	http://scholarbank.nus.edu.sg/handle/10635/43800
_version_	1781411220028391424

Customer loyalty programs: Are they profitable?

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