Customer loyalty programs: Are they profitable?

10.1287/mnsc.1070.0847

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Bibliographic Details
Main Authors:	Singh, S.S., Jain, D.C., Krishnan, T.V.
Other Authors:	MARKETING
Format:	Article
Published:	2013
Subjects:	Asymmetric equilibrium Customer heterogeneity Hotelling's model Loyalty program
Online Access:	http://scholarbank.nus.edu.sg/handle/10635/43800
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Institution:	National University of Singapore

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