Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)

Measuring the Relationship between Behavioral Intention and Customer-based Brand Equity by Using the Structural Equation Model (SEM)

p. 15-25

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Bibliographic Details
Main Authors: Hoàng, Thị Thu Hương, Đồng, Xuân Đảm, Nguyễn, Thị Quỳnh Trang
Format: Article
Language:English
Published: H. : ĐHQGHN 2017
Subjects:
Structural Equation Model (SEM), behavioral intention, customer-based destination brand equity.
Online Access:http://repository.vnu.edu.vn/handle/VNU_123/55878
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Institution: Vietnam National University, Hanoi
Language: English

Internet

http://repository.vnu.edu.vn/handle/VNU_123/55878

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