THE EFFECT OF INSTAGRAM ON CUSTOMER RELATIONSHIP, CUSTOMER EQUITY, AND PURCHASE INTENTION TOWARDS LUXURY FASHION BRANDS
As the usage of online shopping platforms becomes more important for today’s society, luxury fashion brands are prompting to adopt online selling as their distribution channels, especially in adopting social media marketing on the Instagram platform. Social media gives opportunities to luxury fash...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/57701 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |