CORRELATION BETWEEN BRAND IMAGE TOWARD PURCHASE INTENTION AMONG MUSLIMAH FASHION CUSTOMERS ON INSTAGRAM : A CASE OF AMBERLYN INDONESIA
Competition for muslimah fashion entrepreneurs on Instagram is tight since 2016 in Indonesia. This causes Instagram online muslimah fashion seller to compete to show their best brand with a variety of brand images that they offer. This is a problem for Amberly Indonesia, a muslimah fashion brand...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41095 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |