CORRELATION BETWEEN BRAND IMAGE TOWARD PURCHASE INTENTION AMONG MUSLIMAH FASHION CUSTOMERS ON INSTAGRAM : A CASE OF AMBERLYN INDONESIA
Competition for muslimah fashion entrepreneurs on Instagram is tight since 2016 in Indonesia. This causes Instagram online muslimah fashion seller to compete to show their best brand with a variety of brand images that they offer. This is a problem for Amberly Indonesia, a muslimah fashion brand...
Saved in:
Main Author: | Al Ikhsani, Mayang |
---|---|
Format: | Final Project |
Language: | Indonesia |
Online Access: | https://digilib.itb.ac.id/gdl/view/41095 |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Institution: | Institut Teknologi Bandung |
Language: | Indonesia |
Similar Items
-
THE EFFECT OF INSTAGRAM ON CUSTOMER RELATIONSHIP, CUSTOMER EQUITY, AND PURCHASE INTENTION TOWARDS LUXURY FASHION BRANDS
by: Natiqa, Dewidya -
THE INFLUENCE OF INSTAGRAM ON BRAND EQUITY AND PURCHASE INTENTION OF LUXURY FASHION BRANDS
by: Shania C. S., Puti -
FASHION BRANDâS INSTAGRAM CONTENTS THAT INFLUENCE CUSTOMER PURCHASE INTENTION
by: Kautsar, Muhammad -
THE IMPACT OF INSTAGRAM ADVERTISEMENT ON WOMENâS PURCHASE INTENTION TOWARD FASHION PRODUCTS
by: Yahya Miharja, Denise -
INSTAGRAM CONTENT TOWARD CUSTOMER PURCHASE INTENTION FOR START-UP FOOD
by: Br Sagala, Oktaviani