THE INFLUENCE OF CUSTOMER SATISFACTION AND BRAND TRUST ON BRAND SWITCHING OF GLOBAL FASHION BRANDS TOWARDS LOCAL FASHION BRANDS
Currently, the local fashion brand in Indonesia is rising. The number of local fashion brands is increasing because their existence is able to compete with global fashion brands, allowing customers to easily switch from global to local fashion brands. The preliminary survey supported the issues with...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/75142 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |