ANALYSIS EFFECTS OF USING TYPE OF ADVERTISEMENT IN INSTAGRAM TOWARDS BRAND AWARENESS AND THE ROLE OF BRAND AWARENESS TO PURCHASE INTENTION (CASE STUDY IN FOOD INDUSTRY)
The growth of the food industry in Indonesia is increasing, leading to competition among companies in the food industry. Companies need to do promotion in order to survive in existing competition. One place to do promotion is to use advertising in social media (Instagram). Based on the results of pr...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/29123 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |