ANALYZE THE INFLUENTIAL FACTORS OF CUSTOMER ENGAGEMENT ON INSTAGRAM TOWARD PURCHASE INTENTION ON PMP DENIM/UNITED HART/MATERNAL DISASTER AS A LOCAL BRAND SREETWEAR BRAND IN BANDUNG
Fashion is one of the creative economy industry sub-sectors that contributes greatly to gross domestic income in Indonesia, based on creative economic data released by Bekraf, in 2016 and 2017 this industry contributed 18.01% and 18.15% of revenue. The example is streetwear fashion style. Streetw...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/41090 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |