THE IMPACT OF INSTAGRAM CONTENT TOWARDS PURCHASE INTENTION IN FASHION BAG INDUSTRY. CASE STUDY: REYN.ID
ABSTRACT The increasing popularity of social media has opened a new opportunity for business to connect with customers. One of the most popular media that business used is Instagram. This platform has been beneficial for business especially among fashion brand. One of the local brand, REYN, as the...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/78812 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |