EFFECT OF BRAND EQUITY ON FIRM PERFORMANCE IN TELKOMSEL USING CUSTOMER-BASED BRAND EQUITY (CBBE) MODEL
Indonesia can step to the next level of economic growth by going digital. Telecommunication is a good way to reach the next level of economic growth through digital way. As the biggest telecommunication company in Indonesia, Telkomsel can maximize the performance because it is really impacting to In...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/39668 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |