Brand equity and firm performance in the U.S. pharmaceutical industry.
This paper examines the relationship between brand equity and firms’ performance among firms in the U.S. pharmaceutical industry. Our results show that brand equity is positively correlated with firms’ performance.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9790 |
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| Institution: | Nanyang Technological University |