Brand equity and firm performance in the U.S. pharmaceutical industry.

This paper examines the relationship between brand equity and firms’ performance among firms in the U.S. pharmaceutical industry. Our results show that brand equity is positively correlated with firms’ performance.

Saved in:

Bibliographic Details
Main Authors:	Tay, Aileen Ai Li., Kor, Lee Pern., Liao, Wenjing.
Other Authors:	Tan, Khoon Eng
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/9790
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9790
record_format	dspace
spelling	sg-ntu-dr.10356-97902023-05-19T05:41:34Z Brand equity and firm performance in the U.S. pharmaceutical industry. Tay, Aileen Ai Li. Kor, Lee Pern. Liao, Wenjing. Tan, Khoon Eng Nanyang Business School DRNTU::Business::Advertising::Product This paper examines the relationship between brand equity and firms’ performance among firms in the U.S. pharmaceutical industry. Our results show that brand equity is positively correlated with firms’ performance. 2008-09-24T07:36:23Z 2008-09-24T07:36:23Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9790 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Tay, Aileen Ai Li. Kor, Lee Pern. Liao, Wenjing. Brand equity and firm performance in the U.S. pharmaceutical industry.
description	This paper examines the relationship between brand equity and firms’ performance among firms in the U.S. pharmaceutical industry. Our results show that brand equity is positively correlated with firms’ performance.
author2	Tan, Khoon Eng
author_facet	Tan, Khoon Eng Tay, Aileen Ai Li. Kor, Lee Pern. Liao, Wenjing.
format	Final Year Project
author	Tay, Aileen Ai Li. Kor, Lee Pern. Liao, Wenjing.
author_sort	Tay, Aileen Ai Li.
title	Brand equity and firm performance in the U.S. pharmaceutical industry.
title_short	Brand equity and firm performance in the U.S. pharmaceutical industry.
title_full	Brand equity and firm performance in the U.S. pharmaceutical industry.
title_fullStr	Brand equity and firm performance in the U.S. pharmaceutical industry.
title_full_unstemmed	Brand equity and firm performance in the U.S. pharmaceutical industry.
title_sort	brand equity and firm performance in the u.s. pharmaceutical industry.
publishDate	2008
url	http://hdl.handle.net/10356/9790
_version_	1770566966359097344

Brand equity and firm performance in the U.S. pharmaceutical industry.

Similar Items