Brand valuation.

The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.

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Bibliographic Details
Main Authors: Huang, Jing Si., Kan, Jeannice Huixian., Tan, You Ming.
Other Authors: Ng, Eng Juan
Format: Final Year Project
Published: 2008
Subjects:
Online Access:http://hdl.handle.net/10356/9904
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Institution: Nanyang Technological University