Brand valuation.

The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.

Saved in:

Bibliographic Details
Main Authors:	Huang, Jing Si., Kan, Jeannice Huixian., Tan, You Ming.
Other Authors:	Ng, Eng Juan
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/9904
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-9904
record_format	dspace
spelling	sg-ntu-dr.10356-99042023-05-19T06:09:04Z Brand valuation. Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming. Ng, Eng Juan Nanyang Business School DRNTU::Business::Advertising::Product The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology. 2008-09-24T07:37:38Z 2008-09-24T07:37:38Z 2005 2005 Final Year Project (FYP) http://hdl.handle.net/10356/9904 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming. Brand valuation.
description	The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.
author2	Ng, Eng Juan
author_facet	Ng, Eng Juan Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming.
format	Final Year Project
author	Huang, Jing Si. Kan, Jeannice Huixian. Tan, You Ming.
author_sort	Huang, Jing Si.
title	Brand valuation.
title_short	Brand valuation.
title_full	Brand valuation.
title_fullStr	Brand valuation.
title_full_unstemmed	Brand valuation.
title_sort	brand valuation.
publishDate	2008
url	http://hdl.handle.net/10356/9904
_version_	1770564060607152128

Brand valuation.

Similar Items