Brand valuation.
The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology.
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/9904 |
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| Institution: | Nanyang Technological University |
| Summary: | The report seeks to explore the merits of various brand valuation methodologies by academics. In addition, a new methodology is proposed and a study is carried out to test the usefulness of the new methodology. |
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