Power of branding in the computer industry.

• Main Authors: Chew, Sze Yung., Lam, Swee Kuin., Li, Tze Jiun.
• Other Authors: Tan-Gan, Pauline Lay Hong
• Format: Final Year Project
• Published: 2008
• Subjects: DRNTU::Business::Advertising::Product
• Online Access: http://hdl.handle.net/10356/11057
• Institution: Nanyang Technological University

The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it all...