Brand management and persuasion strategy for recovery : the case of a non-profit organization.
The primary motivation of this study is to explore the recovery possibilities for a non-profit organization that has undergone a publicized crisis. There is very little research that point towards this direction, although not the same can be said for the profit organization. Our group has identified...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/10219 |
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| Institution: | Nanyang Technological University |