Brand management and persuasion strategy for recovery : the case of a non-profit organization.

The primary motivation of this study is to explore the recovery possibilities for a non-profit organization that has undergone a publicized crisis. There is very little research that point towards this direction, although not the same can be said for the profit organization. Our group has identified...

Full description

Saved in:

Bibliographic Details
Main Authors:	Lee, Celine Pei Zhen., Chew, Audrey Qian Ru., Goh, Diana Luan En.
Other Authors:	Wee, Constance Wei Ling
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/10219
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-10219
record_format	dspace
spelling	sg-ntu-dr.10356-102192023-05-19T03:30:04Z Brand management and persuasion strategy for recovery : the case of a non-profit organization. Lee, Celine Pei Zhen. Chew, Audrey Qian Ru. Goh, Diana Luan En. Wee, Constance Wei Ling Nanyang Business School DRNTU::Business::Advertising::Product The primary motivation of this study is to explore the recovery possibilities for a non-profit organization that has undergone a publicized crisis. There is very little research that point towards this direction, although not the same can be said for the profit organization. Our group has identified this gap and therefore decided to embark on this research. The objectives of this study are to explore the donor’s opinion towards the components of Brand Management and understand the Donor’s Cognitive Process with regards to a non-profit organization, in the aftermath of a publicized crisis. The National Kidney Foundation (NKF) has been used as a case for design of this research. 2008-09-24T07:41:19Z 2008-09-24T07:41:19Z 2006 2006 Final Year Project (FYP) http://hdl.handle.net/10356/10219 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Lee, Celine Pei Zhen. Chew, Audrey Qian Ru. Goh, Diana Luan En. Brand management and persuasion strategy for recovery : the case of a non-profit organization.
description	The primary motivation of this study is to explore the recovery possibilities for a non-profit organization that has undergone a publicized crisis. There is very little research that point towards this direction, although not the same can be said for the profit organization. Our group has identified this gap and therefore decided to embark on this research. The objectives of this study are to explore the donor’s opinion towards the components of Brand Management and understand the Donor’s Cognitive Process with regards to a non-profit organization, in the aftermath of a publicized crisis. The National Kidney Foundation (NKF) has been used as a case for design of this research.
author2	Wee, Constance Wei Ling
author_facet	Wee, Constance Wei Ling Lee, Celine Pei Zhen. Chew, Audrey Qian Ru. Goh, Diana Luan En.
format	Final Year Project
author	Lee, Celine Pei Zhen. Chew, Audrey Qian Ru. Goh, Diana Luan En.
author_sort	Lee, Celine Pei Zhen.
title	Brand management and persuasion strategy for recovery : the case of a non-profit organization.
title_short	Brand management and persuasion strategy for recovery : the case of a non-profit organization.
title_full	Brand management and persuasion strategy for recovery : the case of a non-profit organization.
title_fullStr	Brand management and persuasion strategy for recovery : the case of a non-profit organization.
title_full_unstemmed	Brand management and persuasion strategy for recovery : the case of a non-profit organization.
title_sort	brand management and persuasion strategy for recovery : the case of a non-profit organization.
publishDate	2008
url	http://hdl.handle.net/10356/10219
_version_	1770565510751059968

Brand management and persuasion strategy for recovery : the case of a non-profit organization.

Similar Items