Power of branding in the computer industry.

The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it all...

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Bibliographic Details
Main Authors:	Chew, Sze Yung., Lam, Swee Kuin., Li, Tze Jiun.
Other Authors:	Tan-Gan, Pauline Lay Hong
Format:	Final Year Project
Published:	2008
Subjects:	DRNTU::Business::Advertising::Product
Online Access:	http://hdl.handle.net/10356/11057
Tags:	Add Tag No Tags, Be the first to tag this record!
Institution:	Nanyang Technological University

id	sg-ntu-dr.10356-11057
record_format	dspace
spelling	sg-ntu-dr.10356-110572023-05-19T07:23:12Z Power of branding in the computer industry. Chew, Sze Yung. Lam, Swee Kuin. Li, Tze Jiun. Tan-Gan, Pauline Lay Hong Nanyang Business School DRNTU::Business::Advertising::Product The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it allows companies to let consumers differentiate a product from that of a competitors. 2008-09-24T07:50:46Z 2008-09-24T07:50:46Z 2000 2000 Final Year Project (FYP) http://hdl.handle.net/10356/11057 Nanyang Technological University application/pdf
institution	Nanyang Technological University
building	NTU Library
continent	Asia
country	Singapore Singapore
content_provider	NTU Library
collection	DR-NTU
topic	DRNTU::Business::Advertising::Product
spellingShingle	DRNTU::Business::Advertising::Product Chew, Sze Yung. Lam, Swee Kuin. Li, Tze Jiun. Power of branding in the computer industry.
description	The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it allows companies to let consumers differentiate a product from that of a competitors.
author2	Tan-Gan, Pauline Lay Hong
author_facet	Tan-Gan, Pauline Lay Hong Chew, Sze Yung. Lam, Swee Kuin. Li, Tze Jiun.
format	Final Year Project
author	Chew, Sze Yung. Lam, Swee Kuin. Li, Tze Jiun.
author_sort	Chew, Sze Yung.
title	Power of branding in the computer industry.
title_short	Power of branding in the computer industry.
title_full	Power of branding in the computer industry.
title_fullStr	Power of branding in the computer industry.
title_full_unstemmed	Power of branding in the computer industry.
title_sort	power of branding in the computer industry.
publishDate	2008
url	http://hdl.handle.net/10356/11057
_version_	1772828548125425664

Power of branding in the computer industry.

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