Power of branding in the computer industry.
The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it all...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Final Year Project |
| Published: |
2008
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| Subjects: | |
| Online Access: | http://hdl.handle.net/10356/11057 |
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| Institution: | Nanyang Technological University |
| Summary: | The success of a company does not just depend on developing the right product, selling it at the right price and location, it also needs to communicate its offers to target markets in order to persuade them to make purchases. Effective communication is facilitated through the use of brands as it allows companies to let consumers differentiate a product from that of a competitors. |
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