ASSESSING THE IMPACT OF INFLUENCER MARKETING: HOW DOES IT INFLUENCE PURCHASE INTENTION ON INDONESIA GEN ZâS CUSTOMERS
Influencer marketing has been known since the early twentieth century, particularly when social media got popular and is widely employed by many brands as a type of online marketing. However, it has to be seen if an influencer can genuinely affect customers’ purchasing decisions whether they have en...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77080 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |