THE INFLUENCE OF GREEN SKEPTICISM ON GENERATION Z’S GREEN PURCHASE INTENTIONS IN INDONESIA

THE INFLUENCE OF GREEN SKEPTICISM ON GENERATION Z’S GREEN PURCHASE INTENTIONS IN INDONESIA

As environment become a prominent issue throughout the world, consumer behaviour significantly changed and adapted to be more sustainable. This interest around environment has led to aspiring business opportunities of green product or environmentally friendly product. Firms started to produce green...

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Bibliographic Details
Main Author: Fabiola, Karolina
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/64467
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/64467

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