THE STUDY ON GENERATION Z’S PURCHASE INTENTION TOWARDS SUSTAINABLE FASHION PRODUCTS IN INDONESIA

The fashion industry is among the leading industries that affects the environment negatively; water pollution, carbon emissions, and textile waste. Aside from the environmental impacts, the fashion industry also contributes to negative social impacts where employees are poorly paid and have dange...

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Bibliographic Details
Main Author: Asri Ayasha, Neizka
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/58021
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Institution: Institut Teknologi Bandung
Language: Indonesia