UNDERSTANDING GENERATION ZâS PURCHASE INTENTION TOWARDS GREEN SKINCARE PRODUCTS IN KINGSTON UPON HULL
With Generation Z's increasing awareness of environmental problems, the rise of eco-friendly products is in high demand. Regarding skincare products, Generation Z is the newest consumer who enters the market with a decent knowledge of environmental problems—using the Theory of Planned Behaviour...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/68309 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |