THE STUDY ON GENERATION Z’S PURCHASE INTENTION TOWARDS SUSTAINABLE FASHION PRODUCTS IN INDONESIA

THE STUDY ON GENERATION Z’S PURCHASE INTENTION TOWARDS SUSTAINABLE FASHION PRODUCTS IN INDONESIA

The fashion industry is among the leading industries that affects the environment negatively; water pollution, carbon emissions, and textile waste. Aside from the environmental impacts, the fashion industry also contributes to negative social impacts where employees are poorly paid and have dange...

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Bibliographic Details
Main Author: Asri Ayasha, Neizka
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/58021
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Institution: Institut Teknologi Bandung
Language: Indonesia

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