THE IMPACT OF SUSTAINABLE FASHION TO CONSUMER PURCHASE INTENTION (CASE STUDY: PT. XYZ)
Fashion's industries huge environmental damages, like massive carbon emissions and waste, show sustainability must become a priority. This research spotlights Indonesia's situation, where brands like PT XYZ aim for eco-consciousness yet face hurdles. Within PT XYZ's context, complex l...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/80100 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |