THE INFLUENCE OF SLOW FASHION ATTRIBUTES ON PURCHASE INTENTION AND WILLINGNESS TO PAY PRICE PREMIUM FOR SLOW FASHION PRODUCTS ON ONLINE PLATFORM
The growing number of internet users has resulted in users consuming digital media. However, the slow fashion industry in Indonesia still does not have the maximum opportunity to market their products via Internet even though they can compete in a broader market since they have the good quality of i...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48999 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |