CATALYZING SUSTAINABILITY: ANALYZING THE INFLUENCE OF ENVIRONMENTAL CONSCIOUSNESS TOWARDS PURCHASING INTENTION OF GENERATION Z ON MAJOR BRAND GREEN PACKAGING PRODUCTS IN INDONESIA
In today’s global landscape, sustainability has emerged as a pressing concern necessitating collaborative efforts across various sectors. This has prompted businesses to take initiatives on sustainability and maintain their ESG towards stakeholders. Nestle, a world-renowned food and beverage company...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/83110 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |