THE IMPACT OF ENVIRONMENTALLY SUSTAINABLE PRACTICES IN THE BEAUTY INDUSTRY INFLUENCES INDONESIAN GENERATION Z PURCHASING INTENTION
The beauty industry in Indonesia is growing rapidly with a projected annual growth rate of 9% by 2026, driven largely by the increasing demand for beauty products. This spending shift happened especially because of the rise of Generation Z as a significant consumer group where it is changing positiv...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85785 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |