THE IMPACT OF ENVIRONMENTALLY SUSTAINABLE PRACTICES IN THE BEAUTY INDUSTRY INFLUENCES INDONESIAN GENERATION Z PURCHASING INTENTION

• المؤلف الرئيسي: Jasmine Aulia, Alifa
• التنسيق: Final Project
• اللغة: Indonesia
• الوصول للمادة أونلاين: https://digilib.itb.ac.id/gdl/view/85785

The beauty industry in Indonesia is growing rapidly with a projected annual growth rate of 9% by 2026, driven largely by the increasing demand for beauty products. This spending shift happened especially because of the rise of Generation Z as a significant consumer group where it is changing positiv...