Consumer Motivation and Purchase Intention towards Gold Products in Indonesia
Gold industry has a significant position in the economic growth of Indonesia. Gold products have various forms such as gold jewelry, and gold bars and coins. Moreover, gold products have three main uses as investment, ornamentation, and gift-giving. Nowadays, there is increasingly intense competitio...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/31004 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |