Consumer Motive Profiling Toward Instant Noodle Purchase Intention For Gen X And Millennial In Bandung
Nowadays, by the development of technology, people become more aware about food safety. There are many restriction regarding food safety. One of them is Muslim people that are forced to consuming halal food. Indonesia consumer tend to consider noodles besides rice in their main menu. Many imported i...
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| Main Author: | |
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| Format: | Theses |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/25315 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |