ANALYSIS OF INDONESIAN CONSUMERâS PURCHASE INTENTION TOWARDS SUSTAINABLE PRODUCTS
Indonesia, as the fourth largest coffee producer in the world, produced a huge amount of coffee byproduction, called cascara or coffee cherries. Due to the lack of knowledge and technology, cascara is discarded every year by Indonesian coffee farmers and pollutes the environment. There is a need to...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/48912 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |