THE INFLUENCE OF GREEN SKEPTICISM ON GENERATION ZâS GREEN PURCHASE INTENTIONS IN INDONESIA
As environment become a prominent issue throughout the world, consumer behaviour significantly changed and adapted to be more sustainable. This interest around environment has led to aspiring business opportunities of green product or environmentally friendly product. Firms started to produce green...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/64467 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |