THE IMPACT OF GREEN DIGITAL STRATEGIES ON CONSUMER BRAND LOYALTY AMONG GEN Z’S IN INDONESIA

THE IMPACT OF GREEN DIGITAL STRATEGIES ON CONSUMER BRAND LOYALTY AMONG GEN Z’S IN INDONESIA

Generation Z becomes a key demographic in the framework of Indonesia's fast changing market scene since they are profoundly affected by digital developments and sustainability. Engaging this environmentally conscious generation depends on knowing how green marketing affects brand loyalty, parti...

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Bibliographic Details
Main Author: Basudewo, Bito
Format: Final Project
Language:Indonesia
Online Access:https://digilib.itb.ac.id/gdl/view/85695
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Institution: Institut Teknologi Bandung
Language: Indonesia

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https://digilib.itb.ac.id/gdl/view/85695

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