THE IMPACT OF SOCIAL MEDIA MARKETING ON BRAND LOYALTY AND CONSUMER PERCEPTION ON HOKA IN INDONESIA
This research seeks to gather empirical evidence on the great impact that social media marketing has on consumer perception and brand loyalty towards the Hoka brand in Indonesia. This research was aimed at evaluating the level of influence brought about by independent variables of social media marke...
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| Main Author: | |
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/85779 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |