PURCHASE INTENTION TOWARDS SUSTAINABLE MARKETING IN FAST FASHION INDUSTRY: A GEN Z WOMENâS PERSPECTIVE IN INDONESIA
The ever-changing fashion industry involves the establishment of several trends that engage consumer interest. Sustainable marketing practices stand out as an important feature among those changes. This research investigates the complex interaction between sustainable marketing strategies, purchasin...
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| Format: | Final Project |
| Language: | Indonesia |
| Online Access: | https://digilib.itb.ac.id/gdl/view/77407 |
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| Institution: | Institut Teknologi Bandung |
| Language: | Indonesia |
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