The effects of framing of price promotion methods on consumers' perceived value and purchase intentions.

• Main Authors: Tan, Phyllis Siew Lin., Tan, Siying Su Ann., Wee, Bee Fong.
• Other Authors: Benjamin Kartono
• Format: Final Year Project
• Language: English
• Published: 2010
• Subjects: DRNTU::Business::Marketing::Pricing
• Online Access: http://hdl.handle.net/10356/35464
• Institution: Nanyang Technological University

When implementing a price promotion, retailers often make use of different framing methods in order to attract consumers’ attention and induce them to make purchases. However, the different effects of price promotion methods on consumers’ perceived values and purchase intentions have been insufficie...